Leicester-based Evoque Innovations reviews 5 sales tactics that directly engage with prospects and therefore are more likely to secure a consistent stream of sales.
Having the ability to execute sales effectively is a vital component for any business owner as any business would struggle to survive without basic selling techniques. Evoque Innovations highlights how every business has something to sell, whether it be a unique product or service, an investment, or a charity donation. The firm highlights how even charities have to be able to pitch why people should donate to their charity over others which requires effective selling techniques.
Evoque Innovations is a personalised marketing company which specialises in unique sales strategies that directly engage with consumers. As the firm interacts with consumers so closely they are passionate about developing extremely effective sales strategies which benefit both the consumer and their clients.
Evoque Innovations has revealed the top 5 sales tactics which they believe help to improve sales and explains how every business should apply these tactics to generate increased results:
Sell with questions, not answers
“Instead of focusing on how good your product or service is, focus on why it will benefit the consumer,” reveals Evoque Innovations. In order to do this, the firm recommends getting to know the potential customer by asking lots of questions, with no hidden agenda or ulterior motives.
Pay close attention to what the prospect isn’t saying
So many salespeople are more concerned with what they’re going to say next that they forget there is another person involved in the conversation. If the prospect seems rushed or agitated it may be beneficial for both parties to meet another day. “An ideal situation for both individuals is when both people have time to speak, listen and share information,” reveals Evoque Innovations.
Answer questions briefly and move on
“This isn’t about you; it’s about whether you’re right for them. Only offer as much information as necessary, don’t start rambling” recommends Evoque Innovations.
Only after you’ve correctly assessed the needs of your prospect should you mention anything about what you’re offering
“Know whom you’re speaking with before figuring out what it is you want to say,” suggests Evoque Innovations. “Personalise each offer to each consumer and you will have much more success.”
Invite the prospect to take action
Place the ball in the prospect’s court, this will keep the focus on the product or service that is on offer as opposed to on the fact they are dealing with a salesperson. “You’re not a salesperson, you’re a human being offering a particular product or service and if the prospect understands that they are more likely to take action,” reveals Evoque Innovations.
Evoque Innovations is an outsourced sales and marketing firm based in Leicester. The firm specialises in a unique form of direct marketing which allows them to design and implement personalised marketing campaigns directly to consumers via face-to-face marketing techniques. Via these one-to-one interactions, Evoque Innovations is able to really get to know each consumer and offer personalised offers and product knowledge which help to drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.