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Evoque Innovations reveal the importance of selling yourself to everyone you meet


Leicester-based sales and marketing firm, Evoque Innovations has shared why they believe sales is a vital aspect in all areas of life, not just in business.

Evoque Innovations’ Managing Director, Tom Gilday recently offered his contractors an insightful meeting centred on the importance of sales. In the motivational seminar, Mr. Gilday revealed that no matter what role a person plays in life they will always have to sell themselves to people so that others will trust them and invest in them. For example, when getting into a new relationship a person must upsell their qualities to ensure the other individual buys into them, trusts them and wants to invest time and energy into them. Another example is that parents have to sell themselves to their children. The parent has to sell themselves so that the child trusts them and respects them and will do as they are told.

Evoque Innovations is confident that this is the same for every relationship, no matter what role an individual plays, whether it be business or personal. The firm outlines how everyday life is very similar to a sales environment, with people competing for attention, time and solid relationships.

“In sales, the goal is to build strong relationships and to build trust between the brand and consumer,” revealed Mr. Gilday, “In life, it is important to do the same and to do this you must sell your skills and your personality.”

Evoque Innovations is confident that every business needs sales to succeed and that every business is selling something whether it be direct to consumers, or to other businesses. The firm highlights how even charities have to sell their cause for the public to invest in. “Sales is vital for any business’ success and no business will succeed without either selling their product or service or selling their beliefs,” revealed Mr. Gilday.

Often, consumers buy into a person as opposed to a product or service, shares Evoque Innovations. The firm is confident that consumers make a genuine connection and identify with the people who represent the brand or their belief system which is why they specialise in personalised, face-to-face marketing strategies.

Evoque Innovations is an outsourced sales and marketing firm based in Leicester. The firm specialises in a unique form of direct marketing which allows them to connect with their clients’ ideal consumers on a face-to-face basis. This one-to-one interaction with consumers gives the firm an opportunity to develop a strong relationship with the consumer which often leads to increased brand loyalty as well as customer acquisition and brand awareness.

Evoque Innovations is confident that sales is the backbone to everything in business and in relationship building. Therefore, the firm feels that it is vital for people to sell themselves to everyone they meet.

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